The technology and car giant’s joint venture is called Afeela, with a prototype electric car appearing on-stage at Sony’s press conference ahead of CES 2023 in Las Vegas, which opens today (Thursday).

Many of the car’s key specifications are still to be revealed, but Yasuhide Mizuno, chief executive of the Sony Honda Mobility Group, said that it would combine “Sony sensors and Honda safety”, with the car set to feature 45 cameras and sensors inside and out which will monitor the car’s condition and surroundings, as well as the driver.

Sony also said it would use its expertise in gaming and entertainment to create a unique in-car experience for passengers – concept images of the inside of the car show an array of screens and interactive environments.

The front of the car also includes a Media Bar, which the tech giant said could be used to share information with people around the electric vehicle, including warnings and charging details.

Mizuno said Afeela hoped to begin sales of the car in 2025, with those first vehicles delivered to North America by spring 2026.